Optimising Page Content for Google

Internet search Engine Optimisation –

The information of a web site is essential in determining the position on the results page for searches. They usually locate the following factors when analysing a web site for the most important keywords. This is very important for search engine optimisation.


This really is utilized by the programming language used to generate web pages (HTML) to make heading in the text stick out. Good use of headings will help with search engine optimisation.

Key Word prominence

Search results give more weight to keywords SEO consultant found as opposed to rest at the beginning of a section of text. If there is a paragraph of text also have an HTML heading for every section and it is wise to break this up into sections that are smaller. Every time the search engine sees a heading, it will start the visibility standards again.

Key Word closeness

Search engines also attach some relevance to keywords are to each other. For instance when optimising your text for the phrase “bike hire Yorkshire” it is important to keep these words as close as you possibly can.

Keyword density

How many times a keyword or phrase happens on the page compared to the overall number of words is defined as the keyword density. Google considers this when rating a page for a specific word.

It is worth it to reduce on the amount of redundant words to raise the density of the preferred key words for as this helps with search engine optimisation that we’re optimising when writing copy to get a webpage.


Search engines are unable to analyse images on a web page and are only able to read text. To enable search engines to “read” what an image is about it requires to have a description attached. That is called “Image alt tag” in web programming jargon and refers to the alternative text for the image.


On many web pages there are portions of text that can be clicked to be able to jump to other web pages. Google analyses the text used here and utilize the information to rank the website.

Outline: Page content

Headings, keyword prominence, proximity, density, hyperlink text and also the importance of using “alt tags” for pictures to enter a text description: All of all these are essential for search engine optimisation and possess a part to play in getting to the top of the search results for the keywords which are essential to us.